The table games I found were Roulette, Craps, Blackjack, Roulette (double-zero), Three Card Poker, Single Deck (6/5) 21, Double Deck Super Fun 21, Ultimate Texas Hold ‘Em, Let it Ride, Pai-Gow Poker and Baccarat. According to the Nevada Gaming Control Board, the Orleans has 66 table games and 2,870 slots. GamblingĪccording to the 2009 American Casino Guide, the Oreans has 137,000 square feet of gaming space. There is a bike rack on the ground level of the parking garage. There is a lot of easy and close parking, either in the parking garage or on the expansive lots. The Orleans is located on the western side of the valley, about one mile west of the Strip, on Tropicana. A pit supervisor said: “They’re the only ones with money right now, we’re very glad to have them here.” The typical Asian tourist is financially well off, between the age of 25 and 40. The typical local and non-Asian tourist patron is older with a low gaming budget and an even lower shopping and show budget.

There is a significant marketing effort to the Asian population as well the Orleans offers lots of Baccarat, Pai Gow Poker, large signage in Chinese (“Good Luck” and “Happy New Year” banners hang over the Baccarat area) and an exceptionally good Asian restaurant. For the locals there is location, ease of parking, cheap food, headline entertainment, promotions targeted to specific days of the week, and activities for kids.

The Orleans attracts locals from the west and southwest side of the valley. There are several billboards advertising the Orleans on the drive from Los Angeles on I-15 that drives tourist traffic. It is about the same distance off the strip as the Palms or Rio. Tourists come because the Orleans is close to the strip (about a mile and there’s a shuttle), full featured and much cheaper. The Orleans has identity issues with its market niche, with three equally apparent personalities competing: a local’s casino, a general tourist casino, and an Asian destination casino. The Orleans’ “Mardi Gras” theme is half-hearted, especially compared to the Rio. The building façade gives the appearance of early 20-th century New Orleans and that theme caries to the interior with a faux French Quarter surrounding the main table game pit. It was remodeled twice and currently has 1,885 rooms. It opened in December, 1996 in the middle of the Las Vegas building boom of the 1990’s. The Orleans Hotel and Casino is owned by Boyd Gaming Corporation.

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